For brands

Be in the setup, not just the ad.

Rod and Reel is where South African surf anglers check that gear works together before they buy it.

Reach and audience

Visitors arrive close to a buying decision: they are comparing rods, reels and rigs for a specific species and budget. Numbers below are filled in from real analytics once the site is live.

Monthly visitors
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Setups built per month
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Product page views per brand
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Top builder pairings by brand
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Placement options

  • Featured in a matched combo

    Your rod or reel is shown as a combo option, clearly labelled as sponsored.

  • Brand page

    A brand page with your full range, and spec sources you supply.

  • Learn sponsorship

    Sponsor a knot, rig or hook guide, with your logo and a labelled mention. Editorial stays independent.

  • Verified specs programme

    Send brand specs for your models. They are marked as brand spec, which improves how your gear is checked in the builder.

How results are measured

Product views and builder usage are counted per brand, and we share those numbers with you. Builder usage is counted per brand. Analytics is cookieless, and no personal accounts exist on the public site.

Our promises

  • Sponsored content is always labelled.
  • Spec sources and unverified data are always shown.
  • Compatibility checks are never presented as a manufacturer guarantee.
  • No fake numbers: figures here come from real data only.

Talk to us

Tell us about your range and what you would like to achieve.

Email [email protected]